The Marketing Senior Specialist develops, executes, and optimizes multi-channel marketing campaigns to drive brand growth, lead generation, and customer engagement. This role requires strategic thinking, hands-on campaign management, and cross-functional collaboration to support organizational objectives.

Key Responsibilities:

• Plan, implement, and analyze integrated marketing campaigns across digital, social media, email, events, and traditional channels.

• Collaborate with product, sales, and creative teams to develop compelling messaging and assets.

• Manage content creation, editorial calendars, and campaign deliverables to ensure deadlines and brand guidelines are met.

• Oversee marketing automation workflows, lead nurturing, and CRM integration for effective customer journeys.

• Monitor campaign performance using analytics tools; provide actionable insights and recommendations to optimize ROI.

• Conduct market research to identify trends and opportunities; benchmark against competitors.

• Support senior marketing leadership with project management, budget tracking, and vendor coordination.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or related field; advanced degree a plus.

• 3+ years in marketing, with proven experience managing multi-channel campaigns.

• Strong communication, analytical, and project management skills.

• Proficiency in marketing platforms (HubSpot, Marketo, Google Analytics, etc.) and Microsoft Office Suite.

• Ability to work independently and within teams in a fast-paced environment.

• Experience in B2B or B2C marketing preferred; certifications (e.g., Google Ads, HubSpot) a plus.

Become a part of ALK:

ALK is a global pharmaceutical company specializing in allergy immunotherapy. We are driven by a high level of professionalism, integrity, an open-minded approach and contributing to an inspiring and fun working environment together with our colleagues. We provide an attractive working environment for individuals looking for both personal and professional development. You will be part of an engaged and informal team who values skill and knowledge creation.